International board professional, advisor and senior executive with a strong track record of driving strategic business development and profitable growth across corporates, SMEs and owner-led start-ups. Recognized for turning strategy into disciplined, high-impact execution while managing risk responsibly. Brings deep, hands-on experience operating in highly competitive, rapidly evolving international markets. Proven P&L leader with the ability to optimize profitability across the entire value chain.
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​I create value by helping FMCG businesses build sustainable international positions, backed by a proven track record in global expansion and growth. As a board member, my focus is to both support and challenge management, ensuring attention to the key strategic tasks while maintaining the right balance between performance and long-term transformation. I drive progress through a transparent, pragmatic and integrity-led approach. Having lived and worked abroad, I bring an outside-in perspective and a strong international network to the table. I have worked extensively with people management in the Nordics and have a good understanding of the cultural differences in the region.
Value-Adding
Key Competencies
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Strategic transformation enabled by a track record of developing strategy, winning organisational commitment, and driving sustainable results through execution power and change leadership.
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International growth across channels and markets, driven by a customer-centric approach and a sharp focus on value creation to build strategic partnerships and long-term, win-win outcomes.
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P&L responsibility & holistic business understanding => Deep insight into the key P&L drivers in companies with full value chain control​​​​​
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International leadership skills => Organizational development and leading teams to peak performance across Nordics and select overseas markets.
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ESG captain => A dedicated advocate for the ESG agenda. As an advisor I seek to influence the transition towards more climate friendly and sustainable consumption, and as a board member I aim to identify the relevant ESG themes that can create the biggest impact.